Tue, April 8, 2014

America's Romance with the English...

The 1890s saw a revolution in advertising. Cheap paper, faster printing, rural mail delivery, railroad shipping, and chromolithography combined to pave the way for the first modern, mass-produced catalogs. The most prominent of these, reaching American households by the thousands, were seed and nursery catalogs with beautiful pictures of middle-class homes surrounded by sprawling lawns, exotic plants, and the latest garden accessories—in other words, the quintessential English-style garden.America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer....
Categories: Business & Investing Crafts & Hobbies...

Item Information

ISBN: 0821420356
Publisher: Ohio University Press; 1 edition
Manufacturer: Ohio University Press; 1 edition
Language: English
Format: Paperback
Pages: 272
US Salesrank: 789168
Check Availability | View MARC Record
Author Bio: