Wed, April 16, 2014

The Power of Habit: Why We Do What We Do in Life...

NAMED ONE OF THE BEST BOOKS OF THE YEAR BYThe Wall Street Journal • Financial TimesA young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America.
Categories: Psychology & Philosophy Self-Help...

Item Information

ISBN: 1400069289
Publisher: Random House
Manufacturer: Random House
Language: English
Format: Hardcover
Pages: 368
US Salesrank: 181
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